By embedding advertising into games and other mobile applications Hovr delivers ad-subsidized content without compromising the user experience. Hovr’s AdLogic Platform places dynamic, targeted and interactive advertisements into mobile content giving advertisers an important way to efficiently target ads based on demographic and personal profile information.

“Advertisers are looking for new ways to get important product and brand information in front of targeted audiences,” said Vipul Sawhney, Hovr’s president. “At the same time, consumers want a way to get mobile content without having to pay before trying it. Hovr’s technology lets the needs and desires of these two groups form a perfect marriage inside the Hovr community.”

On other gaming sites users can typically expect to pay between $5 and $15 - even as much as $50 - to download a single game. By contrast, at Hovr all games are free. Users merely view a quick commercial before the game begins, and may see product placements embedded within the game. Profile information, not shared with entities outside Hovr, allow Hovr’s AdLogic platform to dynamically place relevant advertisements in front of people most likely to be interested in that content.

Hovr has already struck distribution agreements with 15 major game publishers, including Robotube Games, Kiloo Hovr launches free mobile gaming community page 2 and Ozura, and is continually adding new titles to its catalog.

via SlashPhone