Seoul, South Korea, May 22, 2008 - Samsung Electronics Co. Ltd., a leading mobile phone and telecommunication equipment provider, today announced the launch of its F480. With this latest full touch screen mobile, Samsung is able to enhance its position as a leading player in the hugely popular touch screen mobile market.

“The F480 is a significant addition to our touch screen mobile portfolio, bringing a totally new and exciting user experience. The F480 is just the first in a series of touch-screen mobiles we are launching this year, to provide our consumers with a more rewarding and engaging user interface; one that’s more fun, easier to use and more personal.” said Geesung Choi, President of Samsung’s Telecommunication Business.