Reuters inform: “Asia is set to overtake Europe’s early lead in adopting mobile television broadcasting as Europe struggles to find available airwaves for broadcasts, industry executives at an Asian trade fair said this week. Mobile operators hope that mobile TV could encourage users to spend an extra 5 to 10 euros ($7-$13) a month, compensating for declining revenues from voice calls.”

“But executives said a lack of consensus on business models and the variety of different technologies were holding back takeup of mobile TV. So far only one standard, digital video broadcast handheld (DVB-H), has been taken up globally, while Korea, Japan, U.S. and China are embracing local technologies.”

“Some of these other technologies are also aiming for the global market, preventing services from being offered worldwide under a single standard. Most people who currently watch TV on their cellphones use third-generation (3G) mobile networks — bringing in long-awaited data transmission fees to operators — but this caps the quality of the picture and maximum amount of users.”