Latest football scores. Check. Weather update for weekend trip. Check. Ability to personalize mobile Web content faster than ever before, now through the convenience of a big screen. Check. Customizing content has never been this easy.

AT&T Inc. (NYSE:T) today announced My MEdia Net, a new PC-based browser service that enables AT&T’s wireless customers to create and update with unprecedented ease and convenience how they experience the Web from their wireless phones.

Available now and at no charge, My MEdia Net is an advanced Web site that empowers customers to design their online wireless experience from an environment that they know — their PC. My MEdia Net is an extension of MEdia Net, AT&T’s mobile Web service, and provides a simple, fun and highly interactive way for customers to personalize and manage their wireless home page.

“AT&T’s wireless customers now have two ways — two screens — to personalize their mobile Web experience,” said Mark Collins, vice president, consumer data for AT&T’s wireless unit. “With the new Web-based tool, customers can now customize directly on their handsets through AT&T’s MEdia Net portal or through a PC. This easy personalization process will help increase the use of wireless data services as consumers become increasingly more dependent on wireless technology for information while they’re on the go.”

Through My MEdia Net — a complement to MEdia Net customization available directly on handsets — users can add whatever content they choose to their MEdia Net home page, whether it’s scores of a favorite sports teams, breaking news, stock quotes or weather updates. In addition, the intuitive site enables customers to actually type in their favorite URL and bookmark it to their home page. All selections are synchronized instantly over the air and confirmed with a message to the wireless device that launches the new MEdia Net home page.