AT&T Hits a High Note with Instant Music Delivery from Napster Mobile
SAN ANTONIO–(BUSINESS WIRE)–Make that song running through your head run instantly through your wireless phone. AT&T Inc. (NYSE:T) today announced that wireless customers will soon be able to download more than 5 million full-track songs over the air from Napster, the industry’s leading digital music subscription service.
Beginning in mid-November, the Napster Mobile service will enable AT&T wireless customers to easily search a music catalog with more than 5 million songs, preview samples of each song and conveniently purchase and download their favorite music from their wireless handsets in less than a minute. Customers will have the ability to download five tracks a month with the Napster Mobile Five-Track Pack option for a discounted price of $7.49 or purchase songs a la carte for just $1.99. As a special offer, customers who select the Napster Mobile Five-Track Pack from their phone will receive the first five songs free.
Ideal for on-the-go music enthusiasts, Napster Mobile will also feature joint delivery, sending a track to the user’s wireless handset while making a duplicate copy available for download to the user’s PC at no additional charge. An e-mail notice will be sent to the user’s PC and will provide a link to download the new song.
“AT&T is the nationwide leader in mobile music and offers the largest catalog of songs, the most digital music choices and the best user experience in the industry,” said Mark Collins, vice president of Consumer Data for AT&T’s wireless unit. “We are pleased to expand our relationship with Napster, an innovator in the digital music revolution, to connect our customers to more of the music they want in the moment that they want it. This relationship reinforces AT&T’s leadership in providing the industry’s largest mobile music platform.”
“We are pleased to be partnering with AT&T to provide its more than 63 million wireless customers with the best digital music offering available,” said Brad Duea, president of Napster. “Together, Napster and AT&T will deliver 5 million songs to customers’ handsets, along with the best discovery tools and download capabilities to the palms of customers’ hands. We are equally excited to further extend our partnership with Ericsson for Napster Mobile which is based on Ericsson’s Service Delivery Platform, SDP Media, tailored for media delivery.”
Recording artists are realizing the potential of mobile distribution as an important way to reach their fans in a rapidly changing environment.
AT&T will kick off its new Napster Mobile music download service by featuring music content from Matchbox Twenty and the band’s new album, “Exile on Mainstream,” within the AT&T Mobile Music platform on wireless phones. This will include exclusive content from live concert performances on MobiTV and the company’s forthcoming MobiVJ service; corresponding live tracks on Napster Mobile; and ringtone features. Matchbox Twenty’s performance of some of the band’s biggest and best-loved hits, the current single “How Far We’ve Come,” and band interviews are also available online at the AT&T blue room (http://www.attblueroom.com/music).
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