AT&T Inc. (NYSE:T) today announced that Pandora, the popular and rapidly growing Internet radio service, is now available on select wireless phones from AT&T. With Pandora, AT&T’s wireless customers can discover new music, listen to their favorite artists and create their own personalized radio stations on their handsets.

Pandora makes listening to favorite music and discovering new music simple and fun. Users just type in a song or artist that they like, and, within seconds, Pandora delivers a personalized radio station over the air to wireless customers’ handsets with songs that fit the same sound and style. The songs are selected based on the Music Genome Project, Pandora’s innovative system that uses highly trained musicians to analyze music one song at a time. These musicians identify hundreds of different musical qualities of each recording, including melody, harmony, rhythm, instrumentation, arrangement, lyrics and vocals. Using this analysis, the listener’s personalized radio stations are created. Listeners can then rate the songs that they hear with a simple “thumbs up” or “thumbs down” to further refine the stations’ playlist to their tastes.

“Pandora allows our customers to access their customized radio stations wherever they are without the need to carry an extra device, and that provides the ultimate convenience,” said Mark Collins, vice president of Consumer Data for AT&T’s wireless unit. “Pandora’s unique approach to radio, combined with AT&T’s already robust mobile music platform, supports consumer demand for more wireless music offerings. This service is another example of the many innovative ways that AT&T connects our customers to more of the music they want at the moment they want it.”

“Pandora is a great way to discover new music that you may have never found otherwise,” said Tim Westergren, founder of Pandora. “Now, listeners can have personalized music throughout the day — with the stations that they created — whenever and wherever they want. With this launch, AT&T and Pandora are continuing the ongoing expansion of Internet radio across all forms of listening.”

With Pandora, users can explore as much as they want. The Music Genome Project quickly scans its entire collection of analyzed music — almost a century’s worth of popular recordings, from new to old, well-known to obscure — to find songs with musical attributes similar to the listener’s choice. Then, it creates a listening experience full of current and soon-to-be favorite songs. Subscribers can create and refine up to 100 unique stations.