Chinese mobile phone users to browse the Web with “KongZhong Opera”
KongZhong Corporation (Nasdaq: KONG), one of China’s leading wireless content and media providers, today announced a strategic partner agreement with Opera Software ASA, the only company in the world that puts the Web on any device. The two companies will introduce a “KongZhong Opera” browser solution for Chinese mobile phone users.
Under the agreement, Opera will develop a customized “KongZhong Opera” browser with Kong.net as the default home page. “KongZhong Opera” is a free download that enables mobile phone users to browse both traditional Internet sites and WAP sites with their cell phones. KongZhong and Opera expect to generate advertising revenues, search-related revenues and other revenues from “KongZhong Opera”.
Mr. Nick Yang, KongZhong’s President, said, “As the developer of the very popular Opera browser, Opera has a large amount of users from PCs, cell phones, pocket PCs and even certain types of game consoles. On the other hand, Kong.net, operated by KongZhong, is one of the leading wireless Internet portals in China. This strategic partnership offers mobile phone users the best products of the two companies. We expect that great distribution of “KongZhong Opera” browser will bring increased traffic to Kong.net, strengthen our brand awareness and enhance our leadership position in wireless Internet industry.”
“China is a very important market for Opera and to approach it correctly we need a strong partner,” said Jon von Tetzchner, CEO, Opera Software. “KongZhong is an ideal match for us because we share two important characteristics: a desire to give the users what they want and the ability to deliver useful, yet powerful innovation into the hands of consumers. Together, we can create the mobile Web experience for millions of Chinese mobile phone users.”
