Netanya, ISRAEL, January 29, 2008 – Clip in Touch Ltd., the developer and marketer of personalized content solutions for web and mobile messaging, today announced the launch of its latest family of personalized messaging solutions.

Designed with an easy to use interface, the solutions allow mobile phone and web users to create individualized video messages with that extra personal touch. With just a few simple clicks, users can mix video, music, text and images to make the personal appear professional. The completed message can be sent either over the web, mobile phone network or both.

Clip In Touch developed its solutions to address consumers’ ever increasing demand for more personalized content. Using Clip In Touch’s services, users can express their true thoughts and not feel restricted by standardized messages. The new solutions allow users to convey their true expressions more easily, using a range of images, voice and text. Users can either create messages from their own unique video, music and text content, or choose from a large pool of ready made templates that can be used or edited to give a personal look and feel.

As part of an operator’s service offering, Clip In Touch’s technology can provide the perfect solution to meet today’s exponential growth in personalized content. Operators will also have access to Clip In Touch’s high-quality ready made content repository. As the new service is inter-operable between different networks (including J2ME, BREW, WAP, Windows® Mobile) platforms, service providers can enable users to create and send personalized messages at any time, from anywhere.

“We have always believed that truly personal content in mobile communications will prevail,” said Rami Reshef, Clip in Touch co-founder and CEO. “Current industry initiatives have enabled web and personalized content to enter the world of mobile communications. The time has now come to offer users innovative and creative solutions that truly address their need for unique personal expression. At Clip In Touch we offer a comprehensive line of products that is able to address these needs exactly.”