Redwood City, January 29, 2008 – Clickatell, provider of global mobile messaging solutions, continues to see sustained rapid adoption of its popular mobile messaging applications and services to enterprises worldwide.

With ever-increasing cell phone use, mobile device ubiquity and cost effectiveness of text messaging services, enterprises worldwide are increasingly implementing mobile messaging strategies for essential communications as a key differentiator to serving their customers.

In 2007 large enterprise organizations such as BBC, Continental Airlines, CNN, the European Commission, Metropolitan Life, and Nedbank chose Clickatell to provide mobile messaging applications. These new enterprise customers represent substantial growth to Clickatell’s existing client base that already includes Avaya, Barclays Bank, Oracle, BP, First National Bank, Shell, Standard Bank, and others.

“Guaranteed, real-time delivery is critical for transaction-based messages,” commented Len Pienaar, CEO of First National Bank’s Mobile and Transact Solutions. “You can’t have messages evaporate, even if it is one in a thousand. The Clickatell gateway and its real-time reporting mean I can be sure our customers will receive their text alerts every time. Clickatell was the obvious choice for FNB because of their global reach, tremendous enterprise experience and high quality of service.”

Clickatell also reports significant growth in the Small to Medium Enterprise (SME) market segment, having added thousands of new customers via www.clickatell.com, the self-provisioned, software-as-a-service (SaaS) portal specifically designed with SME’s in mind. In total, Clickatell has more than 8,000 implemented SME customers – a direct result of the successful Clickatell SMS Gateway and other solutions, which make it fast and easy for any organization to set up and implement mobile messaging solutions to reach their customers using cell phones.