The Portio Research report, “Mobile Messaging Futures 2007 – 2012” states, “By 2012 global SMS revenues are expected to reach $67 billion USD, driven by 3.7 trillion messages.” The report continues, “If there was one message this report should get across it is this: SMS continues to be a phenomenal success as the cheapest, quickest and easiest to use form of peer-to-peer mobile communication. Markets have continued to grow and greatly exceeded the predictions of similar research carried out in 2005. SMS traffic has not flattened out in mature markets but continued to boom whilst the US market has grown much faster than expected.”

Pieter de Villiers, CEO of Clickatell confirms these astounding numbers, “SMS messaging is expanding exponentially with over 1 billion cell phones shipped worldwide each year and growing; enterprises everywhere can reach more people via mobile devices than ever before and can text with more immediate interaction than an email,” he said. “Businesses and governments need to provide their customers and citizens with critical communications when they need it - anywhere, anytime - and text messaging is clearly the easiest, most convenient and most efficient delivery available today.”

In 2007, Clickatell enhanced its enterprise operational initiatives and looks forward to continuing to help its customers exceed their mobile strategy goals:

• Clickatell continues to extend its Quality of Service (QOS) and the reliability of its IT infrastructure. Clickatell further upgraded its enterprise-grade facilities to include hosted services to meet the needs of enterprises seeking compliance to SAS 70 and other data security, safety and integrity best practices.
• Clickatell continually expands network reach and now supports more networks and carriers than any other messaging provider in the world. In 2007, Clickatell provided roughly 85 additional networks, continuing to expand its global service availability.
• Clickatell secured funding from Sequoia Capital and established additional presence in the US. Also in 2007, Clickatell hired Chuck Drake as Executive Vice President of Global Marketing, and Bill Wolfe as Executive Vice President of Research & Development.