Amsterdam, February 10, 2008 - A new social networking platform designed specifically for the mobile phone, GyPSii, will go live at the wireless industry’s biggest annual event – the Mobile World Congress in Barcelona.

Uniquely among social networking applications, GyPSii is designed with the features and capabilities of the mobile phone in mind, and offers location-based search for people, places, content and events.

“The real time location-based element of GyPSii adds a new dimension to the social networking phenomenon. The device we all carry in our pocket, our mobile phone, is now empowered to record your life; where you are and what you do, and share it in real-time within your chosen social networking communities,” said Dan Harple, founder and CEO.

“Rather than sitting indoors chatting to friends on a PC-based service – you can be out and about seeing who is nearby, what they are doing and where you could go – all in real time. GyPSii takes a virtual connection with your friends and turns it into a real connection,” he added.

GyPSii will go live with a global footprint at the Mobile World Congress across multiple handsets, geographies and communities of interest, following a successful three month public beta trial with users, worldwide.

The GyPSii application is already fully compatible with Windows Mobile phones and was also recently certified for Nokia’s flagship consumer smartphones - the N95, the N73 and the new N82 as well as the 6110 Navigator. In addition, the GyPSii application is now also available on the Blackberry range from RIM.

As well as extending its product reach, GyPSii is also reaching beyond English speaking markets with its webtop client - now available in ten languages including Korean, Russian and two forms of Chinese.

In China, GyPSii also this week announced a partnership with device maker Dopod to provide a range of location-based information and services to members of its Dopod Club community and the company expects to announce other international agreements and partnerships in the coming weeks.