In Barcelona, GyPSii will be giving interested parties a sneak preview of the GyPSii Locations Based Advertising Solution, which provides highly accurate location based targeting of advertising messages to mobile and web based users. GyPSii has a wide range of advertising packages, from simple text and banner placement, to coupons and preferential POI, to full brand and product sponsorship of GyPSii users & communities, by topic and or region.

“Traditional search on the Internet, the driver for advertising based revenue, has no real-life location-based context. Our platform is the first ever to provide a level of geo-targeting and advertising targeting that is unprecedented in the industry,” stated Harple, GyPSii’s CEO.

The GyPSii software is free to download to mobile phones from the company’s website (www.gypsii.com) or from a phone browser over the air at http://gypsii.com/m. Users can also create a web based profile, with the launch of new web interface at the show this week and then use their mobile to create and share content about people, places and event.

GyPSii is a lifestyle-enhancing application; a location based friend-finder, a place and event finder, a networking site for communities and a home to share pictures, video, audio, and content with friends and other groups. GyPSii also uses location information to effortlessly “Geo-tag” entries and to provide a powerful location based search tool.

This means GyPSii users can make use of multiple features and services from their phone, including local and regional “Point-of-Interest” search: receive maps and directions: and instantly identify nearby friends and places that have been popular within their communities of interest. They can also create their own geo-tag POIs from their phones for sharing with others.

Hot tip from Philip Lunn?. Thanks.