Sprint Nextel Corporation (NYSE:S), Comcast Corporation (Nasdaq: CMCSA, CMCSK), Time Warner Cable (NYSE: TWC), Cox Communications and Advance/Newhouse Communications yesterday launched the branding of “Pivot,” the integrated service that gives consumers the ability to link their mobile phone service with their home digital phone, and certain high-speed internet services and digital cable services. Pivot combines powerful wireline and wireless networks to bring more useful capabilities to customers, such as one-button access to the Internet, home and wireless email and mobile TV.

“Pivot was designed to help customers connect to home with an easier, more convenient and more affordable way to keep in touch, stay informed and be entertained. We want to make technology work better and faster for the customer—and with our unique partnership, we can do things our competitors can’t,” said John Garcia, president Sprint/MSO Joint Venture. “Pivot links your wireless phone with the comforts of home. Our common vision is to give customers anywhere easy access to the entertainment, communications and information services that are already important to them.”

Pivot provides customers with the ability to watch live and mobile TV, access home TV listings using a programming guide like the one they use at home, check home email and voicemail from one source, access the Internet, make unlimited calls between their cable home service and mobile phones, and have the convenience of one point of contact for service and billing.