13 September 2007 – One of this year’s most iconic and fashionable phones, the LG Shine, has had a make-over for the Autumn/Winter season. LG Electronics and Orange today announce the availability of a new version of the phenomenally successful Black Label Series handset, the LG Shine - the LG Shine ????Pink’.

Boasting the same amazing features as the original LG Shine handset, the full metal bodied jacket has been transformed into a sophisticated hot pink and will be made available exclusively through Orange.

The LG Shine ????Pink’ is the perfect accessory, effortlessly combining feminine style with substance. This super-slim handset is the ultimate multitasker, providing a compact mirror, camera and address book all in one. Perfect for those who like to travel light when they’re out on the town!

Gary Venn, head of mobile marketing, LG Electronics UK, says, “The addition of the LG Shine ????Pink’ to the series will appeal to customers who demand the highest standards in style and technology. It takes the LG Shine to the next level, offering an elegant and stylish alternative to its predecessors. The introduction of this much loved handset in an additional colour now allows users to find a phone that truly fits their personality.”

Never compromising looks for features, the LG Shine Pink’s innovative technology includes the LCD mirror on the front which magically transforms into a high-quality colour screen when the phone is activated, expandable memory (microSD card), MP3 player, Bluetooth and a premium autofocus 2 mega-pixel camera by Schneider-KREUZNACH.

Francois Mahieu, Devices Director, Orange UK said: “Colour and fashion handsets are going to be huge this Christmas and we’re thrilled to have this great new exclusive from LG. The LG Pink Shine is a stunning handset and we’re sure demand for it will be very high over the festive period.”

With over 3 million sales worldwide, the LG Shine, LG’s most successful handset to date, has stormed the global market with its stunning looks and high technical specification. Available in over 40 countries, it has boosted LG’s presence in the ever-competitive mobile fashion market, helping establish it as a leading global mobile manufacturer.

The LG Shine Pink is exclusive to Orange and comes free on all 12 and 18 month contracts over ????30 or ????99.99 on Pay As You Go. The phone is available only from Orange shops, Orange telesales (0800 079 2000) or www.orange.co.uk from the end of September.