Reuters reports: “Online dating service Match.com is launching a new application for cell phones, allowing subscribers to keep track of their paramours while on the go.”

“The service provides subscribers with text messages to their phones when they have an e-mail from another Match.com subscriber and allows them to search for potential matches from their cell phones. For an extra fee of about $5 per month, MatchMobile subscribers can receive and answer e-mails from suitors on their mobile phones.”

“About 3.6 million U.S. cell phones subscribers used a mobile dating service in May this year, according to data from tracking firm M:Metrics that was provided by Match.com. The company also cited forecasts from Frost & Sullivan, which predict that revenue from mobile dating services will grow to $215 million by 2009.”