ENGLEWOOD CLIFFS, NJ and EMERYVILLE, CA – NBC Universal, one of the world’s leading media and entertainment companies and MobiTV, Inc., the global leader in mobile and broadband television and music services, yesterday announced a breakthrough deal to make full-length primetime on demand programming available over US wireless networks for the first time.

In addition to a robust primetime video-on-demand line-up, the two companies will offer select short form programming from Bravo, SCI FI Channel, USA Network, Telemundo and mun2 on five new ad-supported channels to subscribers, which will debut on the MobiTV® service in second quarter. CNBC and MSNBC were among the first networks launched on the MobiTV service in 2003 to create the world’s first commercially available mobile television service.

“This is an extraordinary partnership with MobiTV and we’re excited to be the first major network to offer our viewers wireless access to their favorite primetime shows on demand,” commented Jean-Briac (JB) Perrette, president, NBC Universal Digital Distribution. “In addition, this groundbreaking deal with MobiTV will create another platform for NBCU’s partner advertisers to reach their audience.”

“As part of the original cast of network trendsetters who played a role in the launch of the MobiTV service back in 2003, we are honored NBC Universal chose to partner with MobiTV again, setting new trends in mobile content delivery by offering this top rated, full-length primetime programming,” said Jeff Bartee, vice president content and programming for MobiTV. “This deal represents a significant milestone in the history of television and a key advancement in the mobile television category. NBC Universal has shown tremendous foresight in realizing this opportunity early, and demonstrated an ability to move aggressively in leveraging this new and rapidly growing distribution channel to better reach their loyal viewers.”