SlashPhone writes: “In tune with its young consumers, the Levi’s brand is adding a fashionable, steel mobile phone to its range of lifestyle accessories. The Levi’s phone embraces mobile technology and enables young people to connect, enjoy music, exchange images and videos whilst on the go.”

“The Levi’s phone is offered in metallic silver, black and brown copper. Stylish feminine “shiny silver” and “shiny sand” editions, featuring a ‘mirror’ screen have also been created for the fashion forward. The Levi’s(R) phone is under license by Paris-based ModeLabs Group. It will be available in selected stores throughout Europe as of September 2007.”