“Our consumers told us that they wanted a phone that had plenty of multimedia features, but doesn’t take a long time fiddling with menus to figure out. We created the LG-KF700 based their insight,” said Dr. Skott Ahn, CEO of LG Electronics Mobile Communications Company. “Internal research showed that a phone’s multimedia features often lay dormant if they are hard to access. On many phones these features are hidden deep in menus, requiring too much time and effort to find them. The LG-KF700 eliminates these endless menus with its intuitive interface and multiple input methods.”