Soul, an abbreviation of “The Spirit Of Ultra”, will appeal to style-conscious users who are not willing to compromise between design and technology and search out the best of the best for inspiration and stimulation to enrich their lives.

Soul will be supported by a major global advertising campaign and will be available in European countries from April.

“We believe that Soul is the answer for today’s style-conscious consumers, excited by outstanding quality design and performance,” said Geesung Choi, President of Samsung’s Telecommunication Business.