“We believe that the Samsung Ultra Edition II range completely embodies everything that today’s consumers are seeking in a mobile in terms of unique design and flawless performance,” said Geesung Choi, President of Samsung’s Telecommunication Network Business. “We believe that the striking looks, exclusive feel and slim design of these devices, combined with uncompromised performance and function, will make the Ultra Edition II range an instant attraction to business users, fashion conscious consumers and multimedia enthusiasts.”

The Ultra Edition II is slimmer and stronger than the first edition with advanced aspirational and elite design. Exclusive to the Ultra Edition II range, Samsung’s Optimized Power Usage Solution (OPUS) sets these handsets apart by guaranteeing maximum performance by increasing talk time by 10%, power saving by 30% and battery capacity by 10%. Samsung’s Smart Surface Mounting Technology (SSMT), which was initially developed for the Ultra Edition range, has also been an intrinsic design element for the Ultra Edition II handsets, reducing the number of required components, interference and noise made while ensuring that quality does not get sacrificed for good looks.

Samsung’s Ultra Edition II range also addresses the needs of the growing consumer segment, which expect mobile and music to come hand in hand. Each handset combines extensive music player capabilities with super sound quality and equipped with a digital power amp developed by Bang and Olufsen. All devices also feature a dedicated music interface to make navigation and listening easier with Quick PC Sync software installed to make the creation and selection of playlists as easy as possible.