RIM Launches BlackBerry Professional Software, A New Wireless Solution for Small and Medium Businesses
Waterloo, ON - Research In Motion (RIM) (Nasdaq: RIMM; TSX: RIM) today announced the immediate availability of BlackBerry® Professional Software - a new wireless communications and collaboration solution that tightly integrates with the industry leading email servers and is specifically designed and priced to meet the needs of small and medium-sized businesses.
BlackBerry Professional Software is based on the core functionality of the best-in-class BlackBerry® Enterprise Server software used by governments and large organizations worldwide, but it is streamlined and tailored to meet the needs of smaller organizations with up to 30 wireless users. BlackBerry Professional Software is priced at $499 for 5 users.
BlackBerry Professional Software enables small and medium-sized businesses to enhance communications and collaboration with an enterprise-grade mobility solution – allowing user-friendly wireless access to email, organizer, Internet and intranet applications with advanced security – while addressing the desirefor an in-house solution that is affordable, simple to install and easy to manage.
“Small and medium-sized organizations have many of the same business requirements for a mobility solution as compared with larger enterprises, but they often require more streamlined administration features,” said Carrie MacGillivray, Senior Analyst, SMB Markets: Mobility, IDC. “It has become increasingly important for smaller companies to be able to easily and cost-effectively deploy and manage mobile technology solutions in order to remain competitive and responsive to customers. An offer that combines a mobility solution with enterprise grade middleware, and an intuitive user interface, will resonate with this increasingly mobile segment.”
