“SanDisk Mobile Premier, our top-of-the-line mobile card, is designed to take advantage of the latest and greatest features of new handsets that have built-in digital photo and video capture, MP3 music playback and other memory-intensive elements including new security capabilities,” said Jeff Kost, vice president and general manager of the Mobile Consumer Solutions division at SanDisk. “This year, according to analysts’ projections, nearly half of all mobile phones sold are expected to have card slots, and the microSD has become the preferred format for manufacturers.”

Here are the key advantages of SanDisk Mobile Premier cards:

• Using a card reader or cable attached to a PC, consumers can side-load music tracks, images and videos to/from a SanDisk Mobile Premier card more rapidly than with a standard card. Read/write speeds are 10 and 9 megabytes (MB) per second, respectively2.
• Since most mobile phones have limited on-board memory, the SanDisk Mobile Premier card will allow users to store more songs, still images, videos and other content on their handsets. For example, a 2GB Mobile Premier card can store 500 MP3 songs for about 32 hours of playback time3.

All SanDisk Mobile Premier cards are based on the TrustedFlash platform, which can allow users to play back premium content on any TrustedFlash enabled device within the network. Mobile network operators and other content providers can use TrustedFlash technology to produce preloaded memory cards as well as store content, such as music and ring tones, that is purchased online.

Among supporters of the TrustedFlash platform, the i-mode Alliance, which is comprised of network operators outside of Japan, has endorsed the technology for its members. And Bouygues Telecom, a network operator in France, is leading the implementation of TrustedFlash-enabled products in Europe by bundling SanDisk Mobile Premier cards with new handsets. Customers of i-mode Alliance members using TrustedFlash technology can access entertainment and other content from a variety of providers.