Simpsons goes cellular

Published: Jul 13th, 2007 | Author: Roman

Reuters inform: “Through a collaboration between News Corp.-owned Fox Mobile Entertainment and its acquired mobile entertainment company Jamba, fans of Fox’s “The Simpsons” can now purchase ringtones, voicetones, wallpapers and screensavers based on the series just in time for the July 27 release of “The Simpsons Movie.”

“Mobile products based on the series will be offered through a single brand subscription dubbed the Yellow Plan, the first mobile subscription plan built around one brand. At $9.99 a month, subscribers can make use of six “credits” to purchase content.”

“Ringtones will include classic “Simpsons” lines like “Woo-hoo!” and “Mmm … doughnuts.” Musical ringtones also will be available, among them a jazz version of “The Simpsons” theme song. New content will be available every month.”

“Additionally, Yellow Plan subscribers will have access to “The Simpsons: Minutes to Meltdown,” a mobile game created by Electronic Arts. The subscription plan is available through all carriers, but the mobile game will not be supported on Verizon or Virgin Mobile carriers at launch.”

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