Beginning July 1st, the Sprint (NYSE: S) brand takes on a new look and feel with the launch of a new national campaign reflecting the value its products and services add to people’s lives. The company’s new tagline: “Sprint Ahead.”

The new campaign focuses on how consumers and businesses are using and benefiting from Sprint’s technology today and how they will in the future. Building on that concept, Sprint will focus on a key attribute it delivers for its customers: speed.

The campaign simplifies the presentation of Sprint’s advanced technologies, such as the nation’s largest and fastest mobile broadband network and its instantaneous “push-to-talk” service, through the use of “SprintSpeed????.” Representative of the benefits provided by Sprint’s powerful network, “SprintSpeed” is the main ingredient of the “Sprint Ahead” brand positioning.

“We’re changing the conversation about wireless,” said Tim Kelly, Sprint’s chief marketing officer. “Beginning in a few days, Sprint will move ahead of its competitors, who continue to harp on the industry’s shortcomings such as dropped calls, minutes and pricing plans. Instead of ignoring the amazing things people do with their mobile devices, Sprint’s new approach to the market embraces the awesome ways our innovative technology adds real value to the lives of our customers.”

More than 53 million Sprint customers enjoy the benefits of Sprint moving ahead:

• Sprint is No. 1 in music downloads and the only carrier to provide full-length wireless movie downloads.
• Sprint’s mobile broadband cards deliver speeds that let enterprise customers and consumers do what they want to do, when they need to do it.
• Sprint has the largest and fastest push-to-talk network in the country delivering instant communication at the push of a button.
• As a result, people are experiencing Sprint as their enabler for the sharing of ideas and information.