OVERLAND PARK, Kan., Mar 17, 2008 (BUSINESS WIRE) — Sprint (NYSE:S) announced that it will launch new marketing initiatives to support its Simply Everything unlimited pricing plan, which has excited customers after debuting two weeks ago.

Today Sprint is introducing a new nationwide commercial featuring Sprint CEO Dan Hesse discussing the plan’s benefits. The ad will be the first to include Sprint’s new “Now Network” positioning, which will emphasize an immediate approach to customer service and to the capabilities Sprint’s products provide.

Sprint is the only U.S. carrier that offers a plan that combines unlimited use of voice, messaging and extensive data services for $99.99 per month (or customers can opt for the Talk/Message/Direct Connect plan with unlimited voice and messaging for $89.99 per month without additional data services).

“For many years, Sprint has been the leader in wireless data in the U.S., launching innovative services and maintaining the highest average data revenue per user in the industry,” said Roger Entner, senior vice president at IAG Research. “The Simply Everything plan is evidence that Sprint is committed to continuing its position as the data leader and rolling out new ways to deliver the best value to its current and potential customers.”

Sprint’s new TV commercial for the Simply Everything plan features Sprint CEO Dan Hesse saying: “Here’s my idea: You get to use your phone for all the great things it can do without worrying about the meter running. How’s that for a revolution in wireless?” The ad, developed by San Francisco-based Goodby, Silverstein & Partners, demonstrates that Sprint’s most important priority is customer satisfaction and that it begins at the very top of the company. To watch the commercial, download high-resolution images of it or learn more about the Simply Everything plan, visit www.sprint.com/presskits.