T-Mobile and Opera Mini-powered Web’n'Walk hits one million
Opera Software, the only company that puts the Web on any device, and T-Mobile today announced the launch of T-Mobile’s Web’n'Walk™ service, powered by Opera Mini™, in Macedonia. Already used by more than one million subscribers in eight countries, the Opera Mini-powered Web’n'Walk service has changed the telecommunications landscape, leading to considerable growth in total mobile Web usage.
“Web’n'Walk is regarded as one of the most successful data services introduced by any operator on an international scale. Therefore, it is a logical step for T-Mobile Macedonia to offer this service to our subscribers,” says Michael Lawrence, CEO of T-Mobile Macedonia. “We are pleased to work with Opera Software to offer the best Internet experience through Web’n'Walk on the widest range of handsets.”
Return on investment
T-Mobile’s main objective behind its Web’n'Walk concept was to bring the mobile Web to the masses who use ordinary mobile phones. On its debut in June 2005, T-Mobile became the pioneer carrier to offer real Internet browsing, with unrestricted access to any Web site at super fast speeds, straight from a mobile phone. T-Mobile was one of the first operators to combine elements such as flat rate payment plans, full HTML browsers and easy access to existing mobile content in one powerful package. As announced recently by T-Mobile, revenues from mobile Internet and data usage across Europe surged 42% year on year in the first three quarters of 2007 to EUR 1.4 billion. For example, T-Mobile UK continues to see significant growth in the Web’n'Walk service, with year on year growth in non-voice revenue as a percentage of ARPU up from 17% to 20%.
“Together, Opera and T-Mobile are paving the way for more customers to enjoy the full Web on their handsets, anywhere, anytime,” said Jon von Tetzchner, CEO, Opera Software. “Opera is proud to have partnered with T-Mobile on their mission to redefine the Internet experience on mobile phones. We continue to work together to ensure an ultimate Web browsing experience which is fast, simple, intuitive and affordable.”
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