T-Mobile USA and Danger Introduce MySpace Mobile for T-Mobile Sidekick

Published: Sep 20th, 2007 | Author: Roman

BELLEVUE, Wash.–(BUSINESS WIRE)–T-Mobile USA, Inc., Danger, Inc., and MySpace, the country’s most trafficked Web site, today announced a highly integrated MySpace Mobile experience for the T-Mobile Sidekick. The announcement marks the first partnership between MySpace with T-Mobile and Danger.

“Sidekick users are often the hub of their circle of friends, and MySpace is the No. 1 Web site our users visit on their device,” said Jeff Hopper, vice president of marketing at T-Mobile USA. “We’ve worked closely with MySpace and Danger to create a powerful MySpace Mobile experience that is uniquely tailored for the T-Mobile Sidekick. We think MySpace and Sidekick users are going to love having complete control over their MySpace universe right from the palm of their hand.”

The MySpace Mobile software is tightly integrated with the T-Mobile Sidekick hardware, user interface, and all the applications on the device. The new MySpace Mobile for the T-Mobile Sidekick is designed to optimize the delivery of data to each user and preserve the features that MySpace users love on the PC. All aspects of the MySpace Mobile experience are tailored so users can simply navigate on the T-Mobile Sidekick screen and enjoy fast access to T-Mobile’s robust wireless network.

“Innovating on our mobile platform is one of the most important initiatives for us,” said Amit Kapur, vice president of business development for MySpace. “Given the high degree of MySpace and Sidekick usage overlap, we know our users will be thrilled to have this optimized experience.”

MySpace Mobile for the T-Mobile Sidekick features include:

Customized User Interface (UI)

The new service has pertinent information including new messages, friend requests and comments located in one easy-to-navigate home screen. To use other aspects of the service, users simply navigate through the four main sections of the application: Home, MyMail, Blog, and Search. The Sidekick’s directional pad allows users to jump easily from each activity without waiting for a page to load.

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