Virgin Mobile USA Shows Consumers ‘Who Rules?’ With Launch of New Plans Without Annual Contracts

Published: Mar 24th, 2008 | Author: Roman

Clear Value vs. Competition

Virgin Mobile is spelling out for smart consumers exactly how its new prepaid voice and text & messaging options give value equal to — and in many cases, greater than — that of other prepaid carriers. Easy chart comparisons are available online, hooking into Virgin Mobile’s overall campaign of “You Rule” with the added message of “Who Rules?” — the obvious answer being Virgin Mobile USA, thanks to these new prepaid plans that offer even more value and greater flexibility than traditional contract plans.

Detailed information on Virgin Mobile USA’s new offers can be found on its Web site, http://www.virginmobileusa.com/ under the “Plans” header; comparisons to other companies’ rates are at: http://web.virginmobileusa.com/about/why-choose-us.

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