Yahoo! yesterday announced the launch of Yahoo! Mobile Publisher Services, a suite of services designed to enable publishers to increase the discovery, distribution and monetization of their content on mobile phones. The new services publishers will have access to are the Yahoo! Mobile Ad Network, Mobile Content Engine, Mobile Media Directory and Mobile Site Submit.

Yahoo! Mobile Publisher Services are part the company’s initiative to deliver tools to advertisers, publishers and network operators. The goal of this initiative is to enable the growth of the mobile Internet to benefit consumers, publishers and advertisers.

Yahoo! Mobile Ad Network

The Yahoo! Mobile Ad Network will allow mobile publishers to have syndicated advertising served on their mobile content and services. Publishers will be able to select the ad formats they want to have run, such as display, sponsored links, video or in-game placements.

Launch partners in the Yahoo! Mobile Ad Network include MobiTV, Opera, and go2. The first advertisements will go live in the second quarter of 2007. Yahoo! plans to expand the number of partners in the Yahoo! Mobile Ad Network over the coming months.

Yahoo! Mobile Content Engine

The Yahoo! Mobile Content Engine will enable publishers to bring their content to Yahoo!’s mobile audience. It will also help enable publishers who do not have a mobile site or only have a limited mobile offering to quickly distribute their content to consumers on their mobile phones.

The Yahoo! Mobile Content Engine will allow publishers to make their content, such as listings or articles, discoverable to consumers by integrating it into Yahoo! oneSearch. For example, a real estate company could publish a list of homes for sale, enabling a consumer to find them and get the detailed listing information they need all through Yahoo! oneSearch.